"The traffic is made of people. Respect it." This is the slogan of the new advertising campaign of CCR Group to awake the conscience of drivers who roam the highways about the importance of driving responsibly and safely, respecting the laws and speed limits. And nothing better than the Group employees themselves doing their best in the company's campaign to pass this message in a more humanized way.
The sale machines of soft drinks, candies and snack are already part of the reality of many people. Now, the big new is the Havaianas machines!
Installed in The Galeries, a prestigious shopping mall in Sydney, Australia, the equipment is conquering all kinds of audiences, from basic to hipsters. Throughout the year, the new machine will be scattered in the city to sell The Legitimate.
The Brazilianness of Havaianas brand let it mark wherever it goes! The creativity and joy that it inspires, two important Brazilian characteristics, now delight the users of subways in Taiwan.
In addition to be in the feet of passengers, the colors of The Legitimate Havaianas invaded the country's public transportation and imprinted the trains' outside of two subway system lines. The campaign was extended to Facebook where the consumers were invited to post photos of these trains and run for Havaianas' gifts.
"The action makes the brand more known and improves the relationship with the customer, bringing Havaianas spontaneity for the most different kinds of people", explains Claiton Santos, export marketing manager.
Alpargatas, controlled by the Camargo Corrêa Group, reaches consumers in four continents with brands like Havaianas, Dupé, Topper, Rainha, Mizuno, Timberland, and Sete Láguas.
The Alpargatas Institute officially joined the movement Nós Podemos Paraíba, which mobilizes social projects to achieve UN Millennium Development Goals until 2015.
The partnership helps to publicize and disseminate the practices of social responsibility of Alpargatas Institute. Moreover, it expands the opportunities to carry out activities aimed at improving public education in Brazil, contributing to the millennium goals.
"Joining a group of people, organizations and companies which assume a good attitude, with a responsible and sustainable social commitment, prioritizing goals for a better world, is very rewarding," says Berivaldo Araújo, director of Alpargatas Institute.
Alpargatas, controlled by Camargo Corrêa, reaches consumers in four continents with brands like Havainas, Dupé, Topper, Rainha, Mizuno, Timberland, and Sete Léguas.
The increase in consumption has led the electric energy concessionaires to enhance their energy efficiency programs in order to avoid waste and encourage the rational use of electricity. The actions can be done directly – with the replacement of lamps and equipments – or through orientation programs to disseminate acquire of knowledge about how to save energy. By law, the energy concessionaires and licensees for distribution of electricity must apply at least 60% of their efficiency programs resources to consumer units which are benefited by the Social Tariff of Electricity (discount on energy bills for low income families).
A team of more than 130 volunteers, including professionals of InterCement and other partner companies in São Leopoldo city, made on June 30th a real transformation Municipal School of Matos where they participated in the activities of Juntos pela Escola Ideal program (Together for Ideal School). The project is an initiative of Ideal Voluntário (Volunteer Ideal), program supported by Camargo Corrêa Institute, that aims to contribute with improvements in the facilities of local schools.
It happens today the graduation of 90 people with disabilities who completed their training for the labor market offered by Camargo Corrêa Builder Company, in partnership with the Instituto Pró-Cidadania (Pro-Citizenship Institute) in the city of São Luis, State of Maranhão (MA).
Tomorrow, July 13th, the construction company Camargo Corrêa, in partnership with Sustainable Energy of Brazil (ESBR), Camargo Corrêa Institute and the Minucipality of Porto Velho, will deliver 28 mobile libraries, with 5,500 books in ten municipal schools in the region, where the company builds the Jirau Hydropower Plant Project. That makes part of the project Ler, Prazer e Saber (Read, Pleasure and Learning) and the action aims to provide students access to relevant titles of children's literature and stimulate your taste for reading.
The production of jewelry and artifacts made in the city of Cristalina, the name of a city almost 174 miles far from Goiânia, has just won a bilingual book about the work of 15 artisans from the city. Result of a partnership between Camargo Corrêa Institute and SEBRAE in State of Goiás, the publication is one of the actions of the Projeto Terra do Cristal (Earth of Crystal Project) that since 2009 works with artisans, miners, and local lapidaries in order to enhance the productive capacity and business management.
The Ideal Future Seminar, in its 4th edition, brought together in Belo Horizonte entrepreneurs from all over the country, backed up by Camargo Corrêa institute. During the event, which took place between the 27th and 29th of July, attendees were able to share experiences and get to know entrepreneurship best practices even better - ones that were compiled by several enterprises throughout five years of the Ideal Future program existence.