For the sixth year in a row, the Camargo Corrêa Group will gather thousands of employees, their family members and partners in a grand volunteer event. The 2014 "Doing Good Day" will be held on the next-to-last Sunday of August (08/24), simultaneously in 15 countries and in 70 cities in Brazil. There will be around 300 programs in health, education, childhood, sports, the environment and improvement of public spaces, among others, with expected participation of around 22,000 volunteers.
Volunteer employees from 13 companies of the Camargo Corrêa Group throughout Brazil, Mozambique, Argentina, Paraguay, Peru, Mexico, Venezuela, Colombia, Costa Rica, South Africa, Egypt, the United States and Spain will donate one day to help others. In Portugal and Cape Verde, the Doing Good Day will be held on October 4.
All actions of the Doing Good Day are planned months in advance. Employees are encouraged to organize themselves into groups to assess the needs of communities, the possible benefited institutions or stakeholders, and partnership opportunities. The methodology and systematization are conducted by the Camargo Corrêa Institute (ICC), the private social investment arm of the Camargo Corrêa Group.
The cities of Apiaí and Itaoca, in the state of São Paulo, received the first actions of the Brincadiquê project Pelo Direito ao Brincar ("For the Right to Play"), an initiative of the Rede Marista de Solidariedade held through a partnership with the Camargo Corrêa Institute (ICC) and InterCement during the month of July. Aimed at valuing and reviving the playtime exercise in early childhood, the work is carried out by qualified employees who act in the children's education network and other agents of the System for Guaranteeing the Rights of Children and Adolescents in the cities where it is promoted, and with the participation of psychologist Adriana Klisys. The Brincadiquê project is also present in Santana do Paraíso, Minas Gerais, where the actions began in April. In all three cities, the targets include the participation and training of 82 teachers, focusing on the right to play, in addition to the publication of a book describing the experience, as well as seminars.
Three months after the beginning of the initiative, several achievements can already be seen. "The Brincadiquê project brought joy to our town, motivation for educators, and has brought more families into the schools. Now, here in Santana, everyone has the right to play," says educator Ilma Ribeiro, director of the Department of Education of the Santana do Paraíso Municipal Secretariat of Education.
The Project called “Reading: Pleasure and Knowledge” – developed within the Escola Ideal program, by the Camargo Corrêa Institute, and by the Camargo Corrêa construction company and InterCement Brasil, has just released the book titled Jornada da Leitura – Práticas Exemplares (“Day of Reading - Exemplary Practices”). The publication compiles the winning reports of the “Reading Day” Award, which last year recognized the best initiatives of educators and departments of education with practices that encourage reading. The book will be distributed starting this semester in a manner targeted among participants in the project and schools in the municipalities where the Camargo Corrêa Institute (ICC) is present.
The “Reading: Pleasure and Knowledge” project also has support from the Alpargatas Institute and technical coordination of the Cenpec - Centro de Estudos e Pesquisas em Educação, Cultura e Ação Comunitária [Center for Studies and Research in Education, Culture and Community Action (Cenpec)].
One of the major fashion symbols of the country and a representative of Brazil around the world, Havaianas goes beyond Strong colors and original models. The designer is proof of the close relation that can exist between fashion and social responsibility, and that's why it sponsors the Project Cores do Brasil.
This contemporary exhibit, with creative direction by the designers Bruno Basso and Christopher Brooke –pioneers in the process of digital patterning in fashion - , joins the mentioned technique with digital fashion, design and social responsibility through photographic productions which are fruit of the view of youngsters who live in the poor communities of Belém, Fortaleza, Rio de Janeiro and São Paulo.
Dia do Bem-Fazer (the Doing Good Day) 2014 has started to take shape through the dozens of units of the Camargo Corrêa Group in Brazil and abroad. Until July the 25th, professionals of the Group companies must register the Action Groups of Volunteer Ideal (Gaivs) and the actions expected to August the 24th in Brazil, Mozambique, Argentina, Paraguay, Mexico, Venezuela, Colombia and South Africa. In Egypt, the Day of Good-Doing will be on August the 23rd and in Portugal and Cape Verde on October 4th. You can register through the event website, www.diadobem-fazer.org.br
Carried out by the Camargo Corrêa Institute since 2009 through the program Volunteer Ideal, the Doing Good Day, which always takes place in August, has consolidated itself after years as an event of stimulation to the citizen participation and the corporative volunteering. Last year, 260 actions, which moved 20,000 volunteers and benefited around 117,000 people, were carried out. This year, the estimate is the Doing Good Day will reach 135 cities in the 11 participant countries and the number of volunteers will rise to 22,000 people.
The Education Program to Culture is still in action in 2014, taking knowledge to places it goes through. An example of that is the project Dancing and Singing the Roots of Brazilian Culture – Afrodescendant Cultural Manifestations, Music and Dancing (Dançando & Cantando as Raízes da Cultura Brasileira – Manifestações Culturais Afrodescendentes, Musicalidade e Dança), carried out in Campina Grande public schools (PB) during this first semester.
Together with the Campina Grande Education Department, Alpargatas Institute (IA) promoted, in June, two events of this project in the municipal schools of Leonardo Vitorino and Maria Salomé.
Baby Week took place from May 26th to June 1st in 15 participant cities of the Ideal Childhood program, from Camargo Corrêa Institute (ICC) and InterCement Brasil. The event aims for an approach with the community and sensitization of public power with the intervention of a series of activities to waken a new view related to baby and young child.
The following cities participated on the project: Apiaí, Cubatão, Itaoca and Jacareí (SP); Ijaci, Pedro Leopoldo and Santana do Paraíso (MG); Cabo de Santo Agostinho (PE); Bodoquena (MS); Candiota and Nova Santa Rita (RS); Brumado and Campo Formoso (BA); São Miguel dos Campos (AL); and João Pessoa (PB). The project also counts on the partnership with Maria Cecília Souto Vidigal Foundation and the execution of the BemVindo organization.
In November 2012, Baby Week first edition took place in nine cities and, because of the huge attendance and positive results, other six cities became part of the project. "The main goal is to contribute to the strengthening of public politics focused on first childhood. Therefore, the public power is our strategic partner", states Francisco Azevedo, executive director of Carmago Corrêa Institute.
Collection brings pieces of beach and casual fashion.
The flip-flops have conquered the world. The sneakers, the slippers, the towels and the cell-phone cases are also a success. And now Alpargatas broadens Havaianas offers even more. The Brazilian brand with the biggest international projection enters the clothing universe with the release of a collection with over 500 different models/colors. The news was introduced in a fashion show for guests at Parque Ibirapuera, at the Brazilian Cultures pavilion – Museum of the City of São Paulo. They are pieces of beach (bikinis, trunks, bikini covers, surf shorts) and casual (bermudas, T-shirts, sweaters, tank tops, dresses, shorts and skirts) fashion in the vibrant and colorful style of the brand.
Childhood Brasil, an organization presided by Mrs. Rosana Camargo de Arruda Botelho, shareholder of Camargo Corrêa Group, launched on May 14 a new campaign in defense of childhood for the period of the World Cup.
Communication action #BrasilNaDefesaDaInfancia benefits from the closeness with the National Day to Fight Sexual Abuse and Exploitation of Children and Adolescents scheduled for Sunday, May 18, and counts on the support and leadership of Neymar Jr. and Daniel Alves. The players listed to play in the Fifa tournament staged a vídeo inviting everyone to "play" in the defense of the rights of children and adolescents during the World Cup.
Estaleiro Atlântico Sul (EAS) promoted, on April 14, the ceremony of the maiden voyage of the Dragão do Mar oil tanker, and the baptism of the Henrique Dias oil tanker. The two ships are, respectively, the third and fourth orders placed to EAS that integrate the Program for Modernization and Acceleration of the Transpetro Fleet (PROMEF).
Dragão do Mar is the first ship built by Estaleiro Atlântico Sul which fully used the modern technology of assembly by mega blocks, as in reference shipyards around the world. "We are gathered here to celebrate a double achievement to Estaleiro: the maiden voyage of Dragão do Mar and the baptism of Henrique Dias, which shows our capacity to built, simultaneously, several vessels. It is the strength and the determination of the people from Pernambuco that raise our dream of being a competitive shipyard at world level", said the president of EAS, Otoniel Silva Reis.