The city of São Paulo celebrated 460 years and Camargo Corrêa, which participated actively in the history of the metropolis, rendered a tribute in its facebook and twitter profiles, with the publication of photographs of works that have become landmarks in the development of the city. Today, with nearly 12 million inhabitants, the capital is the sixth largest in the world in terms of population.
For five days, over 50 photographs were published, both historic and current, telling a lit bit of the transformation of the city. Through the publications, we could show how Camargo Corrêa found opportunities to grow and participate in the planning and construction of important landmarks of the city’s development.
After the tragedy that devastated the city of Itaóca, in southern state of S. Paulo, and also reached the neighboring municipality of Apiaí, InterCement structured a Solidarity Campaign for the collection of funds and the acquisition of essential items, as drinking water and cleaning supplies. The company has operations in both locations.
A group of volunteers formed by InterCement employees was especially created to manage resources and publicize the use of the budget in the region.
Alpargatas and Mizuno have been commercial partners for 17 years on some of the main markets in Latin America. Since 1997, Alpargatas holds the license to distribute and produce Mizuno shoes, clothing and accessories. The business is going so well that the revenue grew four times in the past five years, and the companies signed a new long term agreement. It will be additional 26 years of contract: 13 initial years, with a clause for renewal for other 13 years.
"Brazil has an important running market, and Mizuno is the leading brand in this segment. This is the result of the work of constructing the brand supported by high technology products, innovative design and quality", says Márcio Utsch, president of Alpargatas.
A partnership between Camargo Corrêa Institute, the National Bank for Social and Economic Development (BNDES) and Construtora Camargo Corrêa opens, on December 13, the Mercado do Cristal, in the municipality of Cristalina, Goiás.
With the purpose of strengthening the region's gem and jewelry production chain, Mercado do Cristal comprises a space of 1.7 thousand square meters, with seven stores, area for fairs, snack bar and auditorium for 50 people. The idea is that the market becomes a reference center for the sale of mineral handicrafts and a space for qualification and articulation of artisans.
The city of Laguna, in Santa Catarina, gained a new tourist attraction, and local artisans gained a totally revitalized space to sell their products. On December 12, Casa das Artes will be opened, a space that will gather different types of handicrafts made by local artists portraying the culture and habits of the place.
The International Volunteering Day is celebrated all over the world on December 5. However, the companies of Camargo Corrêa Group stimulate their collaborators to act as volunteers, donating time, work and talent for causes of social interest along the entire year.
Currently, corporate volunteering is one of the main arms of the Group's social responsibility policy, which, through Camargo Corrêa Institute, promotes volunteering initiatives and actions through Ideal Volunteer.
The social work by Camargo Corrêa Institute and InterCement in the city of Pedro Leopoldo – where the cement company has a factory -, started back in 2007 with the implementation of projects aimed at the improvement of the quality of life of children between 0 and 6 years of age. Today, six years later, the results achieved by the initiative have already become the theme of a study, and will be turned into a documentary.
Last year, Dom Cabral Foundation, one of the most prestigious in Brazil, produced the case study "New Frontiers on Social Investment: Learning from an Experience", which describes and reviews how InterCement's actions for education, health, and social perspectives created autonomous development in the city, through community participation and engagement of public bodies.
Around 50 youngsters, between 12 and 21 years old, graduated as agents to fight sexual exploitation through project Young Attorneys, developed by Construtora Camargo Corrêa and the Camargo Corrêa Institute in Fortaleza, Ceará. To celebrate the occasion, the graduates staged two theater plays on the theme on November 27.
Along the entire year of 2013, the 50 youngsters who live in the region of Barra do Ceará attended theater workshops and education on the system to enforce the rights of children and teenagers, developing skills on oral and written communication, creative thinking, decision making, resolution of conflicts and promotion of rights.
Tavex brings, for its 2014-2015 Summer collection, a high yield technological fabric that interacts with the human body, bringing benefits in the flight against cellulites. The Svelt line brings an exclusive fabric with cosmetic properties that improve the texture and quality of the skin's collagen.
The concept combines technological innovation and the versatility and comfort of denim. The fabric helps prevent the buildup of local fat, modeling and sculpting the body gradually through constant use. "It is an ultra-stretch with application of millions of microparticles integrated to the fabric that contribute to improve the texture and quality of the skin's collagen", explains Lilian Kurosaki, Marketing Manager for Tavex Denim Brasil.
The Mordomo ("butler") application, developed by Camargo Corrêa Desenvolvimento Imobiliário (CCDI), managed to bring together customers and the service area in an innovative way. With case "Saia da fila: dê um toque no Mordomo e a CCDI liga para você" ("Get out of line: touch the Butler and CCDI will call you"), the company won the Bronze ABT Award for Excellence in Customer Relations, in the Internet and Social Media category.