Internet and Social Media

CCDI application wins customer relations award

Thursday, November 14, 2013 - 16:52
The relations coordinator, Cláudia Regina Ozeas, and the relations manager, Mirza Voos, receive the award The relations coordinator, Cláudia Regina Ozeas, and the relations manager, Mirza Voos, receive the award

The Mordomo ("butler") application, developed by Camargo Corrêa Desenvolvimento Imobiliário (CCDI), managed to bring together customers and the service area in an innovative way. With case "Saia da fila: dê um toque no Mordomo e a CCDI liga para você" ("Get out of line: touch the Butler and CCDI will call you"), the company won the Bronze ABT Award for Excellence in Customer Relations, in the Internet and Social Media category.

The idea of the Butler, which is active since February 2013, is that the user schedules the appointment in an agile and efficient way, instead of waiting in line. CCDI's application allows users to open calls, using commands and filters designed especially for each subject, through a smartphone, tablet or also directly at the company's website. This way, an analyst from CCDI's team will contact the customer in a convenient and proactive way.
"We implemented the application to get closer to customers, understand their needs and follow the connected profile. We were pioneers, we bet on this new way of relating to our customers, and we are very happy to receive this recognition", comments Mirza Voos, relationship manager of the Customer Space.

About ABT Award

The ABT Award is an initiative of Garrido Marketing which annually recognizes the best practices on customer relations. The award is co-sponsored by the Brazilian Institute of Marketing and Relationship (IBMR). In all, over 1500 cases of the largest companies in the country were nominated for the awards.

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