Camargo Corrêa Institute

Artisans from Porto de Galinhas and Nossa Senhora do Ó plan actions for 2013

Thursday, April 11, 2013 - 8:51
Artisans from Ipojuca improve the work already in progress through the Ideal Future program Artisans from Ipojuca improve the work already in progress through the Ideal Future program

The project Consortium for Arts, part of the Ideal Future program, currently offers training for two artisan groups of in the Ipojuca area: BioArtes, in Porto de Galinhas, and Baobá, in Nossa Senhora do Ó. Implemented in 2011, the project is a partnership between the Camargo Corrêa Institute, Instituto Meio, and Consortium CNCC – Camargo Corrêa CNEC.

In January, the groups of artisans met sponsors to present and discuss the actions to be developed in 2013. There's also the possibility of counting on the participation of the Municipal Women's Department to add gender questions to the project.

 

Production pathway

In 2012 the groups developed a new product line. The artisans from Baobá chose the Baobab tree itself, of which a specimen is available at the square where products are sold. The pieces developed were dishtowels, placemats, coasters, and others. The artisans from BioArtes started using the rice yarn as a raw material. Prior to the project, the group worked only with seeds, and the workshops allowed product diversification. They currently produce necklaces, bracelets, earrings, and key rings.

The project also allowed creating the groups' visual identity with new logo, folder, and website for better dissemination and market integration. Also, the groups participated in seminars and fairs about product sales and marketing.