"It's always great to see our sponsored teams in a prominent position on the podium. This confirms the quality of communications about sponsorship, leverages the brand visibility, and creates opportunities to increase sales", explains Eduardo Oliveira, from the sports marketing department at Alpargatas, manufacturer of Topper brand.
Alpargatas is a company of Camargo Corrêa Group.
Played by teams of seven players, Rugby Sevens is a variation of the traditional Olympic rugby, known as Union and practiced by teams of 15 players. This variation is popular in Argentina, Europe and Oceania, and will be played at the 2016 Olympic Games in Rio.
Topper is a sponsor of all teams of the Brazilian Rugby Confederation (CBRu) since 2009.