Brazilian rugby wins medals in the South American Sevens

Wednesday, March 06, 2013 - 16:41
The women's team won the ninth South American cup The women's team won the ninth South American cup

The Brazilian men's and women's rugby teams sponsored by Topper had a brilliant performance at the South American Sevens Championship. The competition ended on February 24 in Rio de Janeiro with the gold medal for the women's team and the bronze medal for men's team.

The women's team won the championship for the ninth time by defeating Argentina by 27-14, and secured a place in the Rugby World Cup Sevens, to be held in Russia next June. The men's team beat Chile and held the third position in the championship, securing its participation in the Hong Kong Sevens, in March.

"It's always great to see our sponsored teams in a prominent position on the podium. This confirms the quality of communications about sponsorship, leverages the brand visibility, and creates opportunities to increase sales", explains Eduardo Oliveira, from the sports marketing department at Alpargatas, manufacturer of Topper brand.

Alpargatas is a company of Camargo Corrêa Group.

Olympic sport

Played by teams of seven players, Rugby Sevens is a variation of the traditional Olympic rugby, known as Union and practiced by teams of 15 players. This variation is popular in Argentina, Europe and Oceania, and will be played at the 2016 Olympic Games in Rio.

Topper is a sponsor of all teams of the Brazilian Rugby Confederation (CBRu) since 2009.