Consciousness

Employees of CCR do their best for the company for a safer traffic

Thursday, July 26, 2012 - 12:54

"The traffic is made of people. Respect it." This is the slogan of the new advertising campaign of CCR Group to awake the conscience of drivers who roam the highways about the importance of driving responsibly and safely, respecting the laws and speed limits. And nothing better than the Group employees themselves doing their best in the company's campaign to pass this message in a more humanized way.

campanha-ccr-3 gCommunication piece of the campaign “The traffic is made of people. Respect it” with a collaborator of CCR Group

 

As from August, users of CCR Group highways will find some banners and will receive pamphlets with messages about safety, citizenship and respect in the traffic transmitted by the employees. The communication pieces will also be divulgated in magazines targeted to users like "Giro das Estradas" and "Próximo km" and in websites of highway concessionaires Group – CCR Ponte, CCR NovaDutra, CCR ViaLagos, CCR RodoNorte, CCR AutoBan, CCR ViaOeste, CCR RodoAnel, and CCR SPVias.

The campaign is part of the company's initiatives in support the United Nations Decade of Action for Road Safety 20011-2020, launched in the entire world in May 2011. The CCR Group is also a signatory to the UN Global Compact.

Camargo Corrêa Group is a founding shareholder of CCR, the largest private group of infrastructure operating in the field of transportation in Latin America.

 

campanha-ccr-2 gCommunication piece of the campaign “The traffic is made of people. Respect it” with a collaborator of CCR Group

 

 

campanha-ccr-4 gCommunication piece of the campaign “The traffic is made of people. Respect it” with a collaborator of CCR Group

 

 

campanha-ccr-5Communication piece of the campaign “The traffic is made of people. Respect it” with collaborators of CCR Group