"The concepts of sustainability are increasingly being incorporated into the management practices of our companies and thus the Prêmio Inovação Sustentável is established as one of the great success of efforts to promote this agenda among our team", said Vitor Hallack, chairman of Board of Directors of Camargo Corrêa S.A., holding company of Grupo Camargo Corrêa. In this edition, the Sustainable Ideas modality featured only one category: Water Management. Considering that 2013 was chosen by UN as the International Year of Water Cooperation, the decision to focus efforts on a single category aims to anticipate discussions about cooperation and rational use of this natural resource.
The award to the best initiatives already in progress in the group companies had 373 submissions. Thus, the modality Sustainable Practices registered an increase of 28% in the number of actions, comparing with the previous edition. In all, 1,284 professionals submitted their work.
"We are very pleased with the results of the award. With the increase in the number of entries in Sustainable Practices modality you can see that the previous editions' ideas became real actions and that there were progress and innovation in recent years", says Carla Duprat, Sustainability director of Grupo Camargo Corrêa.
The winners were evaluated by an expert jury composed by 55 judges, including Clarrisa Lins, director of Brazilian Foundation for Sustainable Development, Jacques Marcovitch, professor at the University of São Paulo (USP), Fernando Rossetti, general secretary of GIFE, Dal Marcondes, managing editor of digital magazine Envolverde, Carlos Lessa Brandão, of Brazilian Institute of Corporate Governance (IBGC), Caco de Paula, editor of Planeta Sustentável website, e Alejandro Preusche, of Asociación Cristiana de Dirigentes de Empresas (ACDE).
The award "Ideias and Práticas – Inovação Sustentável" had its first edition in 2008 and has emerged as a tool to encourage the adoption and to multiply innovative sustainable actions within Grupo Camargo Corrêa. The second edition was held in 2010.
The winner in the Sustainable Idea category was the project "Atitude Azul – programa de gestão e consumo responsável de água" (Blue Attitude – Program of Management and Responsible Use of Water), developed by professionals of InterCement, which aims to implement in all the company's plants in Brazil and Argentina a system to manage the use of water, intending a reduction in uptake and consume. The system should increase the recirculation of water in all the process of production. Besides, it must aware the professionals for the rational use of water and help to assess the risk of water scarcity in the company's operations. The goal is that the system will be able to save a volume of water equivalent to the annual consumption of 104,000 individuals.
Construtora Camargo Corrêa was awarded in the category Community by its work on the Programa Grandes Obras pela Infância (Program Great Works for Children). The initiative was created to face the sexual exploitation of children and adolescents in areas surrounding of big construction works. They are the first company in construction business that tries to confront the issue. By the way, the program is developed in partnership with Childhood Brazil and consists in raise the awareness and the engagement of their work team and also of their subcontractors, outsourced partners and their suppliers.
In Water Management category, the awarded sustainable practice was "Acquasave® by Tavex". The program identified opportunities to achieve sustainable management of water resources in the processes and levels of supply chain. In some cases, Tavex successfully reduced to virtually zero the consumption of water during dyeing of fabrics. This practice has also a competitive advantage. Both products of "Acquasave® by Tavex" line represent 25% of the launches' total sales in Brazil and resulted in a margin of 3 percentage points above other products in the collection.
Tavex also won in the Health & Safety category, with the Sistema Dilúvio, a faster and safer model to help people during fires, applicable to greenhouses hot air. The system consists in deploying pipes that allow steam injection to contain the fire.
Recycomb (a company of InterCement and Loma Negra in Argentina) was awarded in the Value Chain category with the project El Velociraptor, which has developed a machine for grinding unusable wood and use it as biomass in cement kilns.
In the Climate Agenda category, CPFL Energy has been awarded for the creation of the company CPFL Renováveis, which generates electricity from renewable sources especially wind farms, small hydroelectric power plants (SHP) and thermoelectric plants fueled by biomass. Currently the company owns a portfolio of assets which amounts 4,827 MW of capacity.
CPFL was also awarded in the Waste Management category, with the Lâmpadas Revitalizadas project. Lamps of public lighting, previously recycled and turned into other products, now are being revitalized and used again in the lighting of streets and avenues. This process has a cost 50% below the market price of a conventional bulb. The pilot project was conducted in Campinas, Araçatuba, Mococa, and Bauru. Now, the revitalization of the bulbs will be adopted in the municipalities that are concession areas of Grupo CPFL Energia where the public lighting is a responsibility of the company. It will be possible to reuse about 90% of the bulbs, which equates to, approximately, 298 thousand units per year.