Arriba!

Havaianas tours in Mexico for an event about Brazil

Thursday, December 13, 2012 - 18:06

Havaianas participated in the itinerant action "Noches Palacio", by the renowned Mexican department store Palacio de Hierro, whose event in 2012 had Brazil as its theme.

On weekends, from October 27 to December 9, the action traveled around the 11 stores in major Mexican cities, providing fans with the chance to customize their flip-flops with several pins.

The store chain also promoted samba and bossa nova concerts, capoeira acts, and set up thematic stands about Brazilian football, drums, photo exhibits and typical dance classes, attracting the attention of opinion formers and the media.