Camargo Corrêa Institute

Ideal Comunitário magazine highlights the importance of the social investment made by companies

Tuesday, April 02, 2013 - 16:06

Ideal Comunitário magazine reaches its 21st edition highlighting the inclusion of socially responsible enterprises in the value chain of large enterprises and the efforts to reestablish partnerships with the public power through the new mayors of 15 cities. The quarterly publication by Camargo Corrêa Institute is distributed free of charge to employees of Camargo Corrêa Group, organizations and beneficiaries involved in the projects, as well as other public and private organizations related to the Institute's operating scope.

image001 gAdriano and 4 other young men mastered the work and now contribute to the good results of the cooperative.
Credit: Lilo Clareto


The cover story of the first issue in 2013 highlights the relationship between Tavex Corporation, the textile company of Camargo Corrêa Group, and CoopAmerican, a small sewing cooperative from Americana (SP). The involvement of the company's employees to support a local productive group resulted in the creation of CoopAmerican, which serves several clients and also provides uniforms for Tavex business units in Brazil. The case is a good example of social inclusion through a project in the company's value chain.

The magazine also discusses the role of the partnership between third sector and municipal public power as a key to the success of community development actions. Professor Paul Vicente Alves, from Fundação Dom Cabral, was interviewed by the magazine and said that transforming a private social investment in public policy is a positive approach, although one should be careful so that the shift of power does not interfere with the maintenance of successful projects. He says that one way to overcome this problem is to work together with new mayors and secretaries. In this sense, the Institute is conducting meetings to renegotiate alliances with new rulers who recently took the city hall office in 15 cities, in six states, where the company's programs are in place.

Another article in this issue shows the transformation happened to policies of child and adolescent attention in Juruti five years after the Ideal Childhood program was implemented. The town in Pará state is the first where the Institute's program aimed to secure rights of children and adolescents goes through its full cycle, from diagnosis to establishment of the Community Development Committee to complete all projects. As the main story shows, the major legacy of actions developed is to strengthen the protection of rights and embed the theme into the community's mind, which will be followed by a greater commitment from the government.

Read the full issue 21 of Ideal Comunitário.