Montes Claros

New Alpargatas plant increases production of Havaianas by 40%

Friday, October 18, 2013 - 18:23
New plant will generate 5.5 thousand jobs and produce 102 million pairs of Havaianas annually New plant will generate 5.5 thousand jobs and produce 102 million pairs of Havaianas annually Photo credits: Mário Castello

To support the growth of Havaianas, the Brazilian brand with greatest international expression, Alpargatas opens today, October 18, in Montes Claros (MG), a new plant that will increase the capacity to produce Havaianas by 40% - it's over 102 million pairs a year. The over 100 sandal models will now be worn by 260 million feet around the world.

The Montes Claros plants, equipped with state-of-the-art technology, is also prepared to produce other rubber shoes. The unit was installed on an area of over 370 thousand square meters and has a built up area of 53 thousand square meters.

The unit uses natural lighting and ventilation. Solar power is used to heat the water of showers available to employees and at external poles. Moreover, all the water will be treated to be reused in gardens and toilets, and the production residues will be reincorporated into the manufacture process for new products.

Why Montes Claros?

"Alpargatas assessed the possibility of constructing a plant in China, however it decided to construct it in Brazil, because Havaianas has Brazilian DNA. It is extremely important for our consumers to have the 'made in Brazil' stamped on the sole of our sandals", says Márcio Utsch, CEO of Alpargatas.