Pedro Leopoldo – State of Minas Gerais (MG)

Social investment of Intercement became a case of Fundação Dom Cabral

Monday, October 01, 2012 - 12:54
Methods and process of investment were the main aspects that contributed to success of projects Methods and process of investment were the main aspects that contributed to success of projects

Volunteer work done by professionals of InterCement became a case study about the impacts of private social investment in Pedro Leopoldo, MG. The work "Novas Fronteiras de Investimento Social: Aprendizagens de uma Experiência" (New Frontiers of Social Investment: a Learning Experience) held by Fundação Dom Cabral (FDC) was presented in September at an event sponsored by FDC and by Camargo Corrêa Institute. More than the projects implemented, the study highlights the methodology and process as the most innovative aspects and greater impact on the success of the initiatives.

The study looks issues related to the generation of social capital, social license and management of shared value in the community. "Camargo Corrêa Institute is responsible for the social investment effectiveness, long lasting and transformative, making the presence of companies a positive differential in the communities where they are present and leaving a legacy in the social area", said Francisco de Assis Azevedo, CEO of ICC, in the study presentation. Francisco says that this belief, shared by the directors since the beginning, has become an integrated part of Camargo Corrêa Group companies. Many advances have happened.

Pedro Leopoldo city was chosen to be reference of these advances because it was where this performance model of social responsibility in the Group started to be implemented, in 2007. "For us it was a great and enriching 'laboratory'. We learned a lot with this experience, which allowed us to apply our knowledge about it in other locations", writes Francisco.

The case was presented by the professor of FDC, Nísia Werneck, who conducted the study in partnership with the professor Flavia Alvim. At work, the actions taken are identified, and also the goals and how they can be overcome. The social benefits are not restricted to the external community; the network of volunteers provided more cohesion among employees, a changing in attitudes that impacted work performance. The rates of productivity at the company showed significant growth after ICC's social investment.

During the opening, the CEO of FDC, Wagner Furtado Veloso, said: "be part of this case study is a pride for us, specially, if we think about our mission that is to contribute to a better world, a better Brazil". FDC applies 50% of income generated in social programs.

The presentation also had testimonials from Maurício Anacleto de Queiróz, unit manager of InterCement in Pedro Leopoldo, and Sara Helena Diniz, Municipal Secretary of Education. Francisco Azevedo presented the strategic plan for the Group's social investment. Also attended the event the mayor of Pedro Leopoldo and Marcelo Gonçalves Fernando Rossetti, executive director of GIFE (Group of Institutes, Foundations and Enterprises), who spoke about Trends in Private Social Investment in Brazil.