Subway in Taiwan in the colors of HavaianasMonday, July 23, 2012 - 12:54
The Brazilianness of Havaianas brand let it mark wherever it goes! The creativity and joy that it inspires, two important Brazilian characteristics, now delight the users of subways in Taiwan.
In addition to be in the feet of passengers, the colors of The Legitimate Havaianas invaded the country's public transportation and imprinted the trains' outside of two subway system lines. The campaign was extended to Facebook where the consumers were invited to post photos of these trains and run for Havaianas' gifts.
"The action makes the brand more known and improves the relationship with the customer, bringing Havaianas spontaneity for the most different kinds of people", explains Claiton Santos, export marketing manager.
Alpargatas, controlled by the Camargo Corrêa Group, reaches consumers in four continents with brands like Havaianas, Dupé, Topper, Rainha, Mizuno, Timberland, and Sete Láguas.