"The changed fashion agenda prompted us to advance the launch. Some brands that produce collections were contacting us to receive in advance the novelties developed by the textile industry", says Maria José Orione, South America Marketing Manager.
Sueli Pereira, Fashion and Design Manager at Tavex, will present the results of the survey that explain consumption challenges and behaviors that supported and inspired the collection's trends. The event had a showroom for exhibiting products developed for 2014 Summer.
The regional events season happens from January to February 2013. Launches will be held in the following cities: Curitiba, Rio de Janeiro, Santa Catarina, Criciúma, Blumenau, Goiânia, and Jaraguá.