Lycra provides high stretch quality to fabric, while Lycra T400 promotes high recovery, low shrinkage, and endless washing possibilities, including more aggressive treatments.
"Triblend by Tavex technology is designed to deliver maximum comfort and keep the shape over time", explains Maria José Orione, Tavex marketing manager for South America.
Consumption of jeans in Brazil
Ibope Inteligência, contracted by Invista, owner of the Lycra brand, conducted a survey with 1 thousand consumers who wear Brazilian jeans, to analyze the behavior at the time of the purchase and subsequent wearing of clothes. According to the survey, 46% of Brazilians wearing jeans wear every day one piece made of denim.
Among the attributes that jeans pieces offer, comfort is a highlight both for casual wear (51%) and for going to work (49%). When it comes to modeling, Brazilian women have the skinny (46%) as their preferred one.