International Award

The SVELT Denim from Tavex is among the best 100 innovations in 2013

Tuesday, March 18, 2014 - 17:31

Tecido tem propriedades cosméticas que ajudam no combate à celulite Fabric with cosmetic properties help fighting cellulite

The new SVELT denim, a high-performance technological fabric developed by Tavex, has been elected as one of the 100 innovations highlighted in 2013 by Actualidad Economica, a magazine published in Spain.  The fabric, which interacts with body and helps fighting cellulite, has been launched in Brazil only, in November 2013, and is part of Tavex 14-15 Summer collection. The SVELT denim was awarded the prize of Las 100 Mejores Ideas in the Life Style category.

"Continuous innovation is one of Tavex values. For being a worldwide company, Tavex Brazil is continuously investing in product development intelligence, aligned with trends of Europe collections. We are permanently seeking innovations in new special finish processes, as well as new fabrics", explains Lilian Yukimi Kurosaki, the Tavex Jeanswear Marketing manager.

SVELT is part of the Denim Therapy® line by Tavex, which adds high-performance processing to the body, especially related to a sense of well-being. "Every season we launch highly differentiated products in the market, enabling us to keep on leading the global market of premium denim", says Lilian.

The SVELT denim features cosmetic properties that improve the texture and quality of skin collagen. The jeans has been tested by a company called Kosmoscience Ciência & Tecnologia Cosmética, being duly approved in industrial washing tests. Explore the catalog.

About Tavex Corporation

Controlled by the Camargo Corrêa Group, the company is the world leader in differentiated denim, having an annual production capacity of about 160 million meters of denim, cotton and special materials for sportswear and workwear.  Having customers in more than 50 countries, it operates industrial plants located in Brazil, Argentina, Morocco and Mexico.