Serv-a-palooza

Timberland promotes construction and painting of homes in São Paulo

Wednesday, January 30, 2013 - 17:58
The action happens in more than 20 countries The action happens in more than 20 countries

Timberland held another edition of "Serv-a-palooza”, an event promoted by Timberland to support communities in more than 20 countries.
In Brazil the brand focused its efforts on collaborating with people in situations of social emergency. It mobilized volunteers to participate in the construction and painting of two homes. The action took place on December 8, 9 and 15, 2012, in the Pirituba neighborhood of São Paulo city.

"The brand has a strong socioenvironmental concern, and it’s important that its professionals live up to that spirit. This experience made everyone an ambassador of this idea”, says Marina Dinniz, from Timberland’s marketing department.
Last year, Timberland celebrated 20 years of services provided to communities
all over the world, promoting over 845 thousand hours of voluntary work.