Social investment

Work by InterCement in Pedro Leopoldo - MG becomes the theme of a study and a documentary

Tuesday, December 03, 2013 - 17:57
Work by InterCement and Camargo Corrêa Institute in Pedro Leopoldo started in 2007 Work by InterCement and Camargo Corrêa Institute in Pedro Leopoldo started in 2007

The social work by Camargo Corrêa Institute and InterCement in the city of Pedro Leopoldo – where the cement company has a factory -, started back in 2007 with the implementation of projects aimed at the improvement of the quality of life of children between 0 and 6 years of age. Today, six years later, the results achieved by the initiative have already become the theme of a study, and will be turned into a documentary.

Last year, Dom Cabral Foundation, one of the most prestigious in Brazil, produced the case study "New Frontiers on Social Investment: Learning from an Experience", which describes and reviews how InterCement's actions for education, health, and social perspectives created autonomous development in the city, through community participation and engagement of public bodies.

Considered an example of private social investment, the actions conducted evolved to a project of cultural memory of the region. The idea, supported by the Person Museum and the Culture Department of Pedro Leopoldo, will record in video testimonials of life of people who know the history of the municipality and related to traditional cultures of Brazil. The goal is to bring the regional culture of the Congado closer to the communities surrounding InterCement's cement plant.

As part of the project, a documentary will be produced showing, in addition to the testimonials and images of the place, stories resulting from the education of youngsters from the community through the social initiatives developed by companies of Camargo Corrêa Group.

To read the study "New Frontiers on Social Investment: Learning from an Experience", click here.