Considered an example of private social investment, the actions conducted evolved to a project of cultural memory of the region. The idea, supported by the Person Museum and the Culture Department of Pedro Leopoldo, will record in video testimonials of life of people who know the history of the municipality and related to traditional cultures of Brazil. The goal is to bring the regional culture of the Congado closer to the communities surrounding InterCement's cement plant.
As part of the project, a documentary will be produced showing, in addition to the testimonials and images of the place, stories resulting from the education of youngsters from the community through the social initiatives developed by companies of Camargo Corrêa Group.
To read the study "New Frontiers on Social Investment: Learning from an Experience", click here.