This event will be held November 26 to 30 at Tidelli, in São Paulo and gather over 200 artisans from many Brazilian states.
The fourth Design da Mata will feature participation of four productive groups supported by the Camargo Corrêa Institute (ICC). The crafts produced by the cooperatives, Bordados Natividade, in Rio de Janeiro, Arte nas Mãos, from the rural area of Apiaí (São Paulo), Sabores do Grama, in Minas Gerais, and Mimo de Mulher, from Pernambuco, will be on display São Paulo from November 26 to 30 in the Tidelli events area.
During the fourth Design da Mata hundreds of unique articles full of historic memory from their places of origin are sold. The items mix art, design and sustainable crafts produced using natural and traditionally technical raw materials from indigenous, cabocla and caiçara people in rural and urban communities. Over 200 artisans from several Brazilian states will take part in the event.
The four groups supported by ICC are included in the mission of the institute to develop a community enterprising spirit and contribute toward sustainable development in the regions where Camargo Corrêa Group companies are located. Projects such as the Mineroduto Minas-Rio, developed by Construtora Camargo Corrêa, InterCement (Apiai) cement plants or the Tavex (Paulista) textile factory.
To participate in the Design da Mata the groups undergo an evaluation before approval to take part in the events. Each group will send products to the organizers which will handle the display and sale of them. The artisans thereby have access to a public in the largest city in South America without necessarily needing to go to São Paulo.
The Arte nas Mãos group is made up of 20 female artists from the ages of 20 to 55, most of whom are residents of the rural zone of Apiaí, São Paulo. The group produces ceramic articles, using the traditional rolling method passed down through several generations. The ceramics designs represent local iconography.
The Mimo de Mulher group comprises women artisans from the town of Paulista, Pernambuco State. The items are made of 100% cotton fabric shaped, painted and embroidered by hand.
The Sabores do Grama group from the small town of Santo Antônio do Grama, in the state of Minas Gerais, is a small production unit making a traditional regional sweet. Using fresh products grown in the region and a great deal of TLC in the preparation, the traditional Minas Gerais recipes have a special flavor all their own.
Located in the countryside of Rio de Janeiro State in the city of Natividade, the Bordados Natividade group joins 50 women who add a special touch to housewares and decorative items. These items include pillows, make-up bags, diary and notebook covers to name a few.
The Design da Mata began in 2011, stemming from the Núcleo Oikos and the Instituto Geração, with participation from the NGOs, IPÊ-Instituto de Pesquisas Ecológicas, Instituto Socioambiental (ISA) and the Projeto Saúde & Alegria. In 2014, there were new partners taking part in the event: Gente Transforma, the community, Várzea Queimada do Piauí; Rede Asta; Arte Ameríndia; A CASA; Fundação Almeirinda Malaquias; and ONG Vagalume.
During the time of the event, the public can also participate in the cultural program which will include a number of topics related to the territories and the way of life in the participant communities, such as tastings, movie sessions, conversations with designers and artisans, workshops for children and hands on cultural experiences to name a few.
4th edition of "DESIGN DA MATA" - Mercado de Artesanato com Design Brasileiro (Brazilian Design and Arts and Crafts Market)
Location: Avenida Pedroso de Moraes, 1684 (Vila Madalena)
Date: November 26 to 30, 2014
Time: November 26, from 5:00 p.m. to 9:00 p.m. and November 27, 28, 29 and 30 from 11:00 a.m. to 9:00 p.m.
Product price range: R$ 10.00 to R$ 500.00
Camargo Corrêa Institute (Camargo Corrêa Institute)
The Camargo Corrêa Institute (ICC) is engaged in the communities in which the companies of the Camargo Corrêa Group are located. Its mission is to articulate and strengthen organizations that contribute toward the complete education of children, adolescents and young people for the sustainable community development. In this regard, it has defined four social programs: Ideal Infancy, Ideal School, Ideal Future and Ideal Volunteer. For each program, projects have been devised which complement each other.